Overview of Travel Buddies Lifestyle
We are travel influencers, Bernie van der Linde from South Africa, and Petra Top from Germany. We met seven years ago at a Motorsport event in Germany. We are career women, mothers, wives and best friends travelling the world (in our free time), to explore unique and exotic destinations and discover travel-related necessities.
In October 2020, we created our @travelbuddies_lifestyle Instagram page with the aim to diarise our travels and adventures. Since then, our page has grown by leaps and bounds; and continues to expand at an astounding rate due to the keen interest in our content.
During the last couple of months, our Instagram page has gained tremendous momentum and our registered company Travel Buddies Lifestyle International Pty Ltd. (2017/182583/07), has been inundated with requests from hotels from all over the world to conduct reviews and engage in social media collaborations.
Our social media pages have a strong focus on South African and European content. We enjoy compiling hosted reviews and travel articles for our website while we love preparing photo essay-type posts for our Instagram page.
Whatever your requirements are, we are confident that we can meet your social media marketing expectations by creating unique Travelbuddylifestyle content for you!
You can rest assured that we uphold all ethical and legal issues relating to blogging and social media good practices. You may view our Code of Conduct in our policy section.
We are looking forward to engage with you on our social platforms!
Who is Petra?
I live in Altusried which is in the Allgäu in Germany. I am married to Hans, a well-respected Motorsport team manager in Germany. I have a daughter (Silja) aged 23 and a son (Lars) aged 27.
I am involved in a specialised project in Germany to assist with the development of electric cars at a sought-after engineering manufacturer company.
I am a huge motorsport fan and have been involved in it in some form or another for the last 30 years.
Besides travelling I enjoy skiing, mountain biking, learning new languages and writing, translating and editing our Travelbuddylifestyle blogs.
My motto in life is: “I travel not to escape life, but for life not to escape me”
We are featured
We are featured in the September 2022 issue of Women & Home, South Africa. You can read in the travel section on pages 118 to 121 about “How best friends took on the world and the ‘gram”.
We are delighted with the beautiful article titled “Travel influencers at 50-something”.
Who is Bernie?
I live on a golf estate in Johannesburg, South Africa with my husband, Shaun, who is a retired racing driver, mechanical engineer and business owner.
We have two sons, Kelvin aged 26 and Sheldon aged 23, who are both professional racing drivers, living in Germany, to pursue their careers. This probably explains my passion for motor sport.
I have an intense interest in academia. I am the Principal of a private higher training institution in South Africa, named Business Management Training College, or better known as BMT College.
In 2021, I obtained my PhD in Business Studies with specialisation in Human Resource Management at the University of South Africa. My thesis investigated the impact of COVID-19 on generational well-being in Germany and South Africa.
Besides travelling and creating social media content with my best friend and travel buddy Petra, I enjoy spending time with my family and camping. Due to my academic background, I have a keen interest in writing reviews and blogs for our Travelbuddylifestyle website.
My motto has always been: “fill your life with adventures, not stuff, have things to tell not stuff to show”.
Why connect with us?
Travellers are increasingly turning to the Internet to consult blogs and relevant social media pages (such as Instagram, Facebook, Pinterest), to help inform (and educate) them about what’s new in the market place.
Moreover, hotels, organisations, and marketing companies are recruiting the services of influencers and bloggers (like Travelbuddieslifestyle) to educate audiences and pique their curiosity about hotels, products and/or services.
It goes even further, influencers and bloggers (like us) have the ability to promote your products and services more effectively because we are closely connected with our audiences, we understand their preferences and know exactly how and when they would like to engage with your services or products.
We invite you to trust us with your marketing campaigns because we have specialised knowledge about our audiences’ lifestyles.
Finally, we can assure you that our collaboration will enhance your brand’s reputation and lead to an increase in demand for your services or products.
Our social media
We assist you in transforming your Instagram page and enhancing your social media presence by creating interest in your products or services through our exciting and unique content. We created a close community of loyal IG followers eager to engage with your products and services because they consist of keen photographers, Instagrammers and world travellers.
We contribute to the growth of your IG page by featuring your products or services on our fast-growing Instagram page with phenomenal reach and engagement rates.
We create stunning visual content. Our Instagram page and photo blogs (on our website) show that our content is our best word of mouth!
Most importantly, we do not create “fake” advertisements but rather show products and services that are a true reflection of our travels and lifestyle preferences.
We promote your products or services on our website through well-composed texts and visual content (reviews and blogs) about our experiences with your products and services.
Our website is visually appealing and well-designed to attract subscribers interested in travel and lifestyle-related content.
Our feature blogs (about our experiences with your products or services) will enhance the visibility and demand for your products and services through explicit links to your website and booking site from the article.
A blurb (a short description of a product or service for promotion) on our landing page is an excellent way for your organisation to introduce your products or services to our audiences for an extended period.
We also have advertising space available on our blogs. See the example below.
Regular “clean-ups” on our Instagram page (to remove inactive followers) ensure that we have an engaged and thriving audience.
Some of the key statistics* for our page (on average) include:
- Over 12.6k followers, more than 100k total likes, and 629 total posts.
- Engagement rate 6.57%
- 573 average likes per post. Highest like 1.3k “Andermatt Swiss Alps – Best ski resorts in Europe”. The lowest likes per post are 463.
- 123 Average comments per post.
- Most comments: 356 “Influencers at 50 something”, 938 Likes (Aug 2022)
- 4500 to 5500 reach per post. The highest reach in the last year on a post was 17.2K “Bathroom with a view” collaboration with SA-Venues.
- 400-600 views per story. The highest story view last year was 748. “Have you used your passport lately”.
*All stats can be verified on socialblades.com and our Instagram page.
Even though we have the most significant footprint in Africa and Europe (because we represent these two continents), we also have a substantial following in other countries, such as the United States, the United Kingdom, and India.
- South Africa 28%
- Germany 9%
- The United States, 7.7%
- India 6.4%
- The United Kingdom’s 5%
Audience by interest:
- Tourism 67%
- Food 5%
- Pets 4%
Core Age Group:
25 – 34 years: 39%
35 – 54 years: 22.5%
58.3% of women and 41.6% of men
How to connect?
We are keen to collaborate with you in the following ways:
- You may wish to participate in a product test and promotion engagement. This is a good idea for new travel-related items you wish to promote on our social pages and website.
- You may wish to collaborate in a giveaway for a weekend stay at your establishment (specified terms and conditions to be agreed upon).
- You may wish to engage with us in hosted or exchange collaborations.
- We are open to becoming brand ambassadors for your products or services.
- We are excited to compile a feature blog, hosted blog or hotel review for you. We provide links to your establishment in the blog and on our Instagram page.
- We include relevant and useful hashtags to increase your reach in our posts and stories.
Please inquire about any of the above collaborations by emailing firstname.lastname@example.org or email@example.com.