Bernie Van Der LindeContent creators and social media influencers understand the impact and benefits of social networking sites (SNS)perfectly. Although everyone has a different reason for using an SNS such as Facebook or Instagram, there are several motivational reasons for using these platforms. According to a research study conducted by Brandtzaeg and Heim (2009), the most important reasons for using these sites are to get in contact with new people (31%), to stay in touch with friends (21%), or to socialise in general (14%).
Building rapport with travel partners
Our Instagram page enables us to connect with amazing organisations and like-minded people who have a shared passion for travel and our Travel Buddies Lifestyle. In January this year, Vuna Coffee Rituals approached us to collaborate with them on the Instagram page, and that is how the fantastic synergy between two organisations from two diverse industries started.
Sara Morrocchi and Dennise Yeh are the influential team members behind Vuna Coffee Rituals, a speciality coffee company based in Amsterdam, to make coffee equitable and sustainable.
Our passion for people (and travel) always makes us curious to know more about the individuals behind a business venture and the reasons for their start-up. Not surprisingly, their business was partly born out of their love for GREAT coffee and partly due to the isolation of the pandemic.
Sara Morrocchitrained as a political scientist, but because of her passion for social impact, she changed her career early in her 20s to the coffee value chain management field. Since then, she has been committed to sourcing socially responsible coffee brands and ensuring a sustainable connection between the producers and the consumers of coffee. In addition, Sara is an expert in coffee production and procurement. In 2015, this remarkable woman decided to apply her teaching capabilities. She launched Vuna Coffee School, a digital education platform designed for coffee producer organisations (the school operates face-to-face in Latin America, East Africa and Southeast Asia). As if that is not enough to keep this entrepreneur occupied, she co-founded Vuna Coffee Rituals.
About the founders of Vuna Coffee Rituals
Dennise Yeh originally started her career as a journalist but soon realised her love for e-commerce and digital transformation. She developed a deep understanding of the link between digital transformation and brand exposure, enabling her to manage several leading brands. Furthermore, she became a subject matter expert in the field of brand management, particularly in East Asia, North America and Europe. Dennise understood the importance of having a holistic view in marketing to establish and scale a digital business. Therefore she is passionate about brand design, website user experience, e-commerce operation, digital marketing, and data analytics. Interestingly, she has been involved in the brand management of various industries ranging from designer clothes to cars, interior decoration, and sneakers to where she is now specialising in coffee.
So, what do we have in common with these remarkable businesswomen? We all love the taste of speciality coffee, but…”we don’t want the trouble of brewing it”,…and that’s how the Travel Buddies Lifestyle and Vuna Coffee Rituals became a match made in heaven. We want our followers to experience the best lifestyle.
What makes Vuna Coffee unique?
Vuna Coffee bags are so practical because they provide you with brewed coffee without using any specialised equipment. It is created for different moods (we all have those, too) with flavours such as Rise and Shine (our favourite), Fruit Splash, Tangy Pop, and Mellow Bello. The packaging is fun, the ingredients easy to understand, and the best part is that they uphold sustainable sourcing principles.
Why wait to experience the best-brewed coffee there is out there? Using the code Coffeebuddies on their website, you can get 5% off your purchase.
Brandtzaeg, P. ., & Heim, J. (2009). Why people use social networking sites. Online Communities, LNCS 5621, 143–152.
