Deutsche Fassung German translated articles

Why follow Travel Buddies Lifestyle?

Welcome to Travel Buddies Lifestyle! A luxury travel blog created by travel journalists Bernie van der Linde (South Africa) and Petra Top (Germany). 

We’re here to share with you our love for our continents, Europe and Africa and many other lesser-known destinations.

What are the benefits of following Travel Buddies Lifestyle:

  • Use our promotional codes to receive discounts from our exclusive hotel partners.
  • Access to unique destinations. We introduce you to lesser known destinations that offer excellent value for money and are guaranteed to leave you breathless.
  • Pro Tips: Each article has a pro tip to ensure you don’t pay school fees simply because you didn’t know.
  • From charming villages in Germany to luxury city escapes or customised safari adventures. There is a useful article for you.
  • We write reviews for luxury hotels that’s within your reach with our discount codes. We tell you everything you need to know to have a memorable stay.
  • Our ‘Top 10’ Star Series: Brace yourself for the ultimate travel list! We carefully curate top picks in various categories, from luxury hotels to charming guest houses, cabin mountain stays or boutique hotels. 
  • We regularly negotiate Exclusive Deals. 
  • Connect with Us. We love hearing from fellow travel enthusiasts. Join us on our social platforms (Instagram, Facebook, YouTube and Pinterest) for daily travel inspiration and current stories. Let’s embark on this exciting travel journey together.

Ready to explore the world with us?

Why collaborate with travel journalists – Travelbuddieslifestyle?

Tourism boards, hotels, and public relations organisations are recruiting us to educate audiences and pique traveller’s curiosity about new destinations, unique hotels, brands and services.

We can successfully promote your establishment because we are closely connected to our audiences; we understand their preferences and know exactly how and when they want to engage.

We invite you to trust us with your marketing campaigns. 

About Travel buddy Bernie van der Linde

Bernie’s impressive CV:

  • Principal and CEO of Business Management Training College – an online business college in South Africa
  • Lecturer in Marketing, Social Media and Content Creation 
  • PhD in Management Studies, UNISA
  • Member of the International Travel Writers Alliance
  • Press card membership number ITWA10927
  • Member of IFWTWA – (International Food Wine and Travel Writers Association) Press Card Number 0887
  • Ex Officio Commissioner of Oaths, 
  • Master Practitioner with SABPP 
  • Social media account manager for various Instagram and Facebook pages
  • Website designer
  • Amateur photographer (photographic course completed through DPC presented by world-renowned Danie Bester)
 

I live on a golf estate in Johannesburg, South Africa with my husband, Shaun,  who is a retired racing driver, mechanical engineer, and business owner. We have a holiday home in Melkbosstrand, on the west coast of South Africa.

We have two sons, Kelvin, aged 27 and Sheldon, aged 24, professional racing drivers, living in Germany. This probably explains my passion for Motorsports.

As the Principal of Business Management Training College (BMT College), I have a sound academic writing skills and a marketing background to complement my creative skills. 

I have a Ph.D. in Business Studies, which enables me to design and implement digital marketing strategies.

Besides travelling and maintaining several social media pages, I enjoy photography, padel and spending time with my friends. Friendships are important to me and consequently I nurture and appreciate the contributions my friends make to enhance my life. 

My motto has always been: “Fill your life with adventures, not stuff, have things to tell, not stuff to show”.

About travel buddy Petra Top

Petra’s impressive CV:

  • Involved in a Electric car project for a well-known manufacturer in Germany
  • English to German content translator
  • Trained Bank Clerk
  • Member of the International Travel Writers Alliance
  • Press card membership number:  ITWA10928
  • Member of IFWTWA – International Food Wine and Travel Writers Association
  • Social media account manager for various Instagram and Facebook pages
  • Amateur photographer, online photography course with Benjamin Jaworskyj, cellphone photography courses with Emil Pakarklis and Clifford Pickett

I live in Altusried,  in the Allgäu province of Germany. I am married to Hans, a well-respected Motorsport team manager in Germany. I have a daughter (Silja) aged 24, and a son (Lars), aged 28.

I am involved with a specialised project in Germany to develop electric cars.

I am a huge Motorsport supporter and enthusiast and have been involved in it, in some form or another, for the last 30 years.

Besides travelling, I enjoy skiing, learning new languages, writing, and translating our blogs (where required).

My motto in life is: “I travel not to escape life, but for life not to escape me”.

Recognition for our travel expertise

We were featured in the September 2022 and again in August 2023 (digital magazine) issue of Women & Home, South Africa. In the travel section on pages 118 to 121, you can read about “How best friends took on the world and the ‘gram”. 

We are delighted with the beautiful “Travel influencers at 50-something” article. 

Travelbuddies at Women&Home Magazine
Travelbuddies at Women&Home Magazine
Travelbuddies at Women&Home Magazine
Travelbuddies at Women&Home Magazine
Travelbuddies at Women&Home Magazine

Why you need Travel Buddies Lifestyle's journalists to promote you organisation?

We can  assist you to transform your Instagram profile page to enhance your social media presence. We help you grow your presence by creating exclusive content, about your hotel, through our various platforms. How do we do it? We created a close community of loyal Instagram followers and travel blog visitors, that are eager to learn about new and exciting destinations.

We contribute to the growth of your Instagram page by featuring your hotel on our fast-growing Instagram page and travel blog with phenomenal reach, engagement rates and visitor statistics.

We create content that is trustworthy and authentic because we adhere to strict journalist guidelines.

Travel Buddies Lifestyle’s Instagram account insights

Regular “clean-ups” on our Instagram page (to remove inactive followers) ensure that we have an engaged and thriving audience.

Our page reaches on average 40 100 accounts monthly of which 36 900 are non-followers * this number fluctuates (depending on the time of year.

June 2023 Account insights
Overview June 2023

Instagram reach from posts

Below is an excerpt from our Instagram page’s highest post reach (period (6 August to 6 February 2023) 

We achieved the highest post reach with our Monaco photo which had 17 400 views and the lowest post reach of 1408 (Bernie arriving in Santorini). 

Top nine posts with the highest reach
Top Instagram reach From 10 to 18
Top Instagram reach from 19 to 27

Travel Buddies Lifestyle’s Instagram interactions from posts

Our top posts with the highest interactions for the last six months (period (6 August to 6 February 2023). Interactions include likes, comments and saves. 

Our post with the highest interaction is the one where we announced that we have been featured in the September 2022 issue of Woman & Home magazine. This photo received 1806 interactions. It had 486 comments and 1296 likes. Interestingly this post also had 163 profile visits.

Post Interactions (6 August to 6 February 2023)

Comments on Instagram

Our top post for the period received 468 comments (the feature article in Woman & Home).  We pride ourselves in having a very engaged audience who enjoy commenting on our posts and responding to our questions asked in the post taglines.

Comments on posts for the period
Bernie van der Linde content creator for Travel Buddies Lifestyle
Bernie at Lapirogue, Mairitius
Statistics of photo taken at La Pirogue

We are experts in selecting the right hashtags (#) for posts.

This photo posted of Bernie at La Pirogue, on the 3rd of February,  not only had an excellent reach but also a phenomenal hashtag count of 4795.

Key Statistics* for Travel Buddies Lifestyle's Instagram Page

  • We have 14.1k followers on our page
  • We received more than 110k total likes to date
  • We post almost daily to ensure consistency. We shared 788 posts (7 June 2023)
  • Our engagement rate fluctuates, depending on the time of the year, but remains between 6.5 and 9%
  • We receive on average between 500 and 600 likes per post.
  • The post with the most likes was taken in Monaco and posted on the 15th of August 2022. It received 1324 likes.
  • We receive on average 123 comments per post.
  • We maintain an average of between 4500 and 5500 reach per post.
  • We receive on average between 400 and 600 views per story. The highest story view last year was 748. “Have you used your passport lately”.

*All stats can be verified on socialblades.com and our Instagram page.

Even though we have the most significant footprint in Africa and Europe (because we represent these two continents), we also have a substantial following in other countries, such as the United States, the United Kingdom, and Switzerland.

 

Countries:

  • South Africa
  • Germany
  • The United States
  • Switzerland
  • Ireland
  • United Kingdom
  • Mauritius
  • Netherland
  • Thailand
  • France

We are keen to collaborate with you in the following ways:

  • You may wish to participate in a product test. This is a good idea for new travel-related items you wish to promote on our social pages and website.
  • You may wish to collaborate in a giveaway for a weekend stay at your hotel (specified terms and conditions to be agreed upon). 
  • You may wish to collaborate with us by providing a hosted stay. 
  • We are willing to be brand ambassadors for your travel-related products or services.
  • We are excited to compile a hotel review for you. We provide direct links to your website.
  • All our posts and stories include well-sourced hashtags to increase your reach and exposure.

Please send inquiries to bernie@travelbuddieslifestyle.com or petra@travelbuddieslifestyle.com  to receive our media kit with rates.

Travel Buddies Lifestyle analytics in December Monthly Stats for the year 2023
Travel Buddies Lifestyle analytics December 2023 Monthly Stats for the year 2023

Analytics of our travelbuddieslifestyle website

We launched our travel blog (website) in April 2022. 

We aim to provide additional travel-related content for our audience. We encourage people to subscribe to our blog to ensure they receive notifications when new articles are released or when secret deals are negotiated with hotels and other service providers. All our travel articles are published in English and German.

Considering our website is almost two years old, we are delighted to have close to 250 subscribers to our travel blog. 

Even more amazing is that we currently (December 2023) have, on average, between 3500 and 4250 visitors monthly. 

This is significantly increasing month after month. For example, in January 2023, we had 1686 views and 1062 visitors; compared to November 2023, we had 4282 views and 3268 visitors.

In December of 2023, we reached 6372 views on our article “Where to see the best Christmas lights in Johannesburg and Pretoria” in just over three weeks.

During December 2023, the Travel Buddies Lifestyle received a staggering 8054 Visitors and 10 070 views.

Our most popular pages are our hotel reviews, followed by the ‘about us’ and collaborations pages. 

The most popular articles on our website are: “The Shocking Truth about Greek Ferries”, “Is it worth visiting South Africa?” followed by “How to do a self-drive from Johannesburg to Kruger”, and “What to know before planning a trip to the Kruger National Park”.

Why should you advertise on our website?

We promote your hotel on our website through well-composed texts and visual content to share our experiences during our stay.

Our website is visually appealing and well-designed to attract new audiences and give subscribers regular travel-related content. 

featured blog on our website promotes your hotel through explicit links to your website.

A blurb (a short description of a product or service for promotion) on our landing page is an excellent way to introduce unique products or services to our audiences for a specified period.

We also have advertising space available on our blogs. See the example below (Vuna coffee).

Travel Buddies Lifestyle analytics December 2023 Daily Stats
Travel Buddies Lifestyle analytics December 2023 Daily Stats
An example of our blog article adverts
Travelbuddies in Graechen
Travelbuddies in Graechen, Switzerland
Travelbuddies in Altusried , Germany
Travelbuddies in Altusried , Germany
TRavelbuddies in Moustiers-Sainte-Marie
Travelbuddies in Moustiers-Sainte-Marie
Travelbuddieslifestyle in Lake Como
Travelbuddieslifestyle in Lake Como
Travelbuddies in the Lavender Fields France
Travelbuddies in the Lavender Fields France
Travel buddies in Antibes
Travel buddies in Antibes
Travelbuddies in Monaco
Travelbuddies in front of the casino at Monte Carlo
Travelbuddies lifestyle at Gasenried
Travelbuddies lifestyle at Gasenried